Please join the Houston Interactive Marketing Association on April 1, 2009 at Maggiano’s in the galleria from 11:15am to 1:15pm for their monthly luncheon. New Living’s own Jeff Kaplan will be speaking along with two of New Living’s green coworkers, Mary Frances Blatchley and Jessica Zapatero.
A growing population of environmentally conscious consumers is emerging from the convergence of environmental concern, energy prices and limitless information. These customers are demanding “real green” products from “real green” companies and are skeptical about most companies’ claim on green. The outcome is a longer selling cycle and a reduction in customer loyalty. Join guest panel speakers from Houston’s leading green businesses: New Living, Green Lily Events and forGreen Marketing & Design. They will address key issues at the forefront of the challenging green marketplace and share how they overcome obstacles using interactive marketing strategies. Read more