For this second piece in our special series comparing Houston’s most popular mattress stores, our brave intern, Ruby Gallardo ventures over to the Rice Village Mattress Firm. The difference is clear: in both our company culture and the products we offer!

Best quote:In fact, I was referred to New Living because they are the only store that carries organic wool, cotton and pure latex mattresses.”


Company Culture

Mattress Firm is a large, national company, recently buying one of its biggest competitors, Mattress Giant, for $47 million. Like all businesses, even ours, its ultimate goal is making money to survive and grow. However, this is Mattress Firm’s singular goal. While the Mattress Firm Foundation does raise money for Pancreatic Cancer research, its products and operations reflect little concern for the social or environmental problems we face.

New Living is a certified B Corporation, chartered to solve social, economic, and environmental problems. We make our decisions based on a triple bottom line, considering how our decisions have the potential to affect our business, the local economy, and the planet. We also work to educate consumers, painters, builders, Real Estate agents, about health and the environment. Finally, we are a small, local company, deeply involved in Houston’s local economy and community, and that’s how we like it!


Mattress Selection


Like Mattress Giant, Mattress Firm offers a wide selection of popular brands such as Stearns and Foster, Hampton & Rhodes, Simmons, Sealy and Serta. New Living offers OrganicPedic by OMI (as seen in Oprah Winfrey’s “O” Magazine), Royal-Pedic, and Keetsa mattresses at competitive prices.

Sleeping Cool:

YuMe is sold exclusively at Mattress Firm and is a climate-controlled mattress which utilizes Italian coconut foam.  At New Living, OMI’s EcoWool toppers are made of natural wool, an excellent option for sleeping cool in the summer and sleeping warm in the winter.  These are available in 3”, perfect for a “nesting” feel, and 1.5” for just a little bit of added surface cushioning.

Memory Foam:

Serta’s iComfort is Mattress Firm’s best seller and boasts cooler sleeping by fusing memory foam with MircoSupport gel.  The mattresses at New Living are made from organic wool, natural rubber latex, and organic cotton – all free of toxic VOCs that are found in memory foam mattresses. We don’t even sell “green memory foam” because of health and environmental concerns!



At Mattress Firm, lower-end mattresses start at $199 and top out at just shy of $4500 for luxury beds.  Prices vary by the thickness of the mattress itself, as well as the brand.

New Living’s mattresses fall in the same range for mattresses made from organic cotton, wool, and natural rubber latex.  We offer a range of mattresses to meet any price-point, starting at $599.



Mattress Firm, like Mattress Giant offers a 100-day return guarantee.  Should a mattress get returned, the customer pays the standard transportation charge which is $69.99.  If a competitor offers the same mattress for cheaper, Mattress Firm will match the price and also discount an additional 10 percent.  Each manufacturer offers warranties ranging from 10 to 25 years, depending on the brand.

At New Living, Royal-Pedic and OMI mattresses come with White Glove delivery, scheduled at your convenience.  We have partnered up with Greener Delivery to deliver all OMI mattresses on their biodiesel trucks.  This is especially great for those with chemical sensitivity as their trucks are fragrance and smoke-free.  For an additional $75 fee, old mattresses can be taken away for recycling and customers are assured that no less than 90% of the materials in the mattress will be recycled.

Warranties on mattresses sold at New Living range from 10 to 20 years, also depending on the brand.  New Living does offer a 60-day comfort guaranty to make sure you’re happy with your mattress.  It takes time to get comfortable with a new mattress, and we are happy to work with you and help you adjust to make sure you are getting the most out of your mattress.


Clearing the air

It’s important to consider that comfort doesn’t always equal healthy.  Mattress Firm does not offer any type of organic, chemical-free mattresses.  Having slept on a memory foam mattress in the past, I expressed my concerns about the odor memory foam mattresses give off, and was (wrongly) informed that it was the plastic (*major brand* that we legally are not allowed to mention) mattresses are wrapped in.  I was further advised in order to get rid of the smell, simply cut up some apples and put out tea bags, but there is no telling how long the smell would linger.

According to the salesman, most innerspring mattresses and memory foam mattresses are made from the same components.  So no matter what you buy at Mattress Firm, you’ll have a long-lasting stench to look forward to.  In fact, I was referred to New Living because they are the only store that carries organic wool, cotton and pure latex mattresses. 

If there is anything a person should not go cheap on, it’s a mattress.  Having a healthy, good night’s sleep establishes a range of benefits including work performance, mood, and lower stress levels to name a few.

We are only beginning to understand the cumulative effects of our daily exposure to toxic chemicals. Making your bedroom and home a sanctuary away from this exposure can only be beneficial, and there is more and more proof that it is.

Mattresses are a big investment and it’s important the right questions are asked.  Be sure you know what you are sleeping on and check out our Mattress Shopping tips.


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