Last month, I received a call from The American Sustainable Business Council (ASBC) saying they wanted our small green business from Texas to join them at the White House, along with 29 members of the administration’s staff– to issue what Mark Gunther, a writer for Fortune called “A Business Call for a New Economy” thatʼs built around ʻtriple bottom lineʼ principles,” including shared prosperity and environmental stewardship.
- True Cost Accounting: the externalities of business prevent real progress on sustainability. Our current system must be adjusted to account for externalities, the human health costs that have been passed on to the general public to address.
- Small Business: We need to make it easier for small businesses like New Living to access capital and expand. To open New Living, we were turned down by over 20 banks before we found one bank willing to give us an SBA loan. New Laws being written will allow businesses like our to crowd fund, or raise money from a large group of investors. We would have loved to have had 1,000 each invest $100 to help start our business and build our business around a community of people who literally have an ownership stake in our company. We need to expand our system to include a variety of ownership mechanisms. Think co-ops, community and social enterprises, B-corporations and employee-owned businesses.
- Broad Prosperity: “When too few have too much and too many have too little, society cannot be sustained,” said Roger Smith of AIL. We agree.
- Sustainability: We need a balance of people, planet and profit to manage our needs and the needs of future generations. That means stewardship and regeneration of natural resources, and reinvestment in communities for long-term vitality.
- Sensible Measures & Regulations: Good rules and regulations promote fair competition, innovation. Regulation of the Organics movement is needed to stop green-washing. We need Chemical Reform. 92 Percent of our country says they want labeling on genetically engineered foods.