Come celebrate the holidays with New Living at Axelrad Beer Garden!

Come celebrate Axelrad Beer Garden with New Living!

Art show

Happy Holidays!

Please stop by the brand new Axelrad Beer Garden and support several local artisans who are doing a holiday craft fair.

New Living is proud to have been integrally involved in creating Axelrad, the brand new beer garden at the corner of Alabama and Almeda, where East Midtown, Third Ward, and the Museum District meet.

Working hand in hand with Axelrad, New Living’s team of artisans built the benches, bar stools, cedar planks for beer tastings and more. We also tracked down the cool 1970’s era outdoor tables. Our artisans aimed to merge Axelrad’s indoor and outdoor into a seamless organic whole.

Axelrad is more than just a craft beer in a beautiful garden setting. It is a community gathering place offering live music and the city’s only hammock grove! Axelrad will partner with community art groups to screen films. Festivals will regularly take place on the garden grounds. The bar is housed inside a 100-year-old renovated building,formerly a Third Ward grocery store.

Like New Living, Axelrad is all about making Houston a cooler, more livable and more relaxing urban city. Axelrad is a place for Houstonians from all walks of life and diversity of neighborhoods. Local craft beers start at $3.

Axelrad is pouring craft beers made by local brewers including Buffalo Brewery, 8th Wonder Brewery, and Brash Brewing.

The Beer Garden’s awesome hammock grove features gorgeous hammocks made by New Living’s vendor, Yellow Leaf Hammocks, available at our Heights location.

Axelrad’s lush landscaping was designed by Jenny Janis of Sherwood Engineer Designs. Jenny also designed the city’s first parklette, located in front of New Living Bedroom on 19th street in the Heights.

Many of Axelrad’s team members are on New Living’s team – we’re like family. Jeff Kaplan, Adam Brackman, and Monte Large are involved in both ventures, for example, as is Evan O’neil who does branding for both operations. And interior designer Gin Bravermen of Gindesigns, who worked at New Living early in her design career, created the warm interiors of Axelrad.

The beautiful plantings at Axelrad came from local organic nursery The Ground Up.

Please drop by either our Rice Village or Heights store. We want to give your own home that same fun, natural vibe you’ll find at Axelrad, whether it’s your own custom crafted bar stools, bench, table, or bed frame, all made by our HTX artisans using natural coatings.

And take a free nap on one of our organic, chemical free mattresses to get a sense of what it’s like to sleep healthy while you dream of kicking back at Axelrad.

We hope to see you at the art fair where several of our New Living artisans will have affordable pieces for sale for the holidays! Show this email to the Axelrad staff on Saturday 12/19 during the art fair event and receive one free drink of your choice on New Living.

Also, look for small products from our New Living artisans that will be for sale at the Beer garden soon!


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